Pure Smart Shampoo

ion™ Color Defense™ Sulfate-free Shampoo gently cleanses and strengthens color... ion™ Color Defense™ Sulfate-free Shampoo gently cleanses and strengthens color-treated hair while helping to increase the life of your hair color, preventing color fade and protecting hair from heat-styling and environmental damage. ChromaXtend™... more

ion Effective Care Shampoo provides intensive strengthening and moisture. Use ... ion Effective Care Shampoo provides intensive strengthening and moisture. Use this shampoo daily to fortify dry, damaged, weak hair with proteins and vitamins. more

ion Dry Shampoo leaves hair feeling and smelling clean and fresh with no white... ion Dry Shampoo leaves hair feeling and smelling clean and fresh with no white residue, adds volume to limp hair. Instantly absorbs oil and grease to refresh hair between washes. From volumizing to smoothing, moisturizing to color-protecting, Ion... more

ion Blonde Enhancing Shampoo enriched with coconut oil gently cleanses, soften... ion Blonde Enhancing Shampoo enriched with coconut oil gently cleanses, softens and rejuvenates blonde or color-treated hair by removing build-up, and residue that makes blonde hair look dull. This enhancing shampoo refreshes color while... more

ion Hard Water Shampoo helps prevent the buildup of hard and well water minera... ion Hard Water Shampoo helps prevent the buildup of hard and well water minerals. The shampoo reduces dryness and damage while adding shine and moisture. It increases manageability and helps reverse and prevent discoloration. It can be used daily... more

ion™ Cool Blonde Shampoo gently cleanses and tones white, silver or blonde col... ion™ Cool Blonde Shampoo gently cleanses and tones white, silver or blonde color-treated hair to eliminate brassiness and yellowing. This shampoo refreshes color while intensifying shine and balancing moisture. more

Ion LUXE Solutions are made with premium ingredients to reward hair with much ... Ion LUXE Solutions are made with premium ingredients to reward hair with much needed luxury. The unique blend of custom oils, nutrients, and antioxidants are formulated to strengthen, protect and improve the overall health of hair. more

ion Effective Care Shampoo provides intensive strengthening and moisture. Use ... ion Effective Care Shampoo provides intensive strengthening and moisture. Use this shampoo daily to fortify dry, damaged, weak hair with proteins and vitamins. more

ion Thickening Shampoo helps strengthen and improve the appearance of fine or ... ion Thickening Shampoo helps strengthen and improve the appearance of fine or thinning hair. This shampoo is gentle and helps remove impurities while improving the appearance of fine or thinning hair. Safe for color-treated hair. From volumizing to... more

Color depositing grey shampoo helps to maintain and intensify grey hair. Color depositing grey shampoo helps to maintain and intensify grey hair. more

ion Keratin Smoothing Shampoo is a gentle sulfate-free formula that replenishe... ion Keratin Smoothing Shampoo is a gentle sulfate-free formula that replenishes keratin protein, strength and lost moisture for smoother, more manageable hair. Eliminates frizz, restores elasticity and helps repair breakage while preparing hair for... more

From volumizing to smoothing, moisturizing to color-protecting, Ion shampoos, ... From volumizing to smoothing, moisturizing to color-protecting, Ion shampoos, conditioners, and treatments are formulated to provide impeccable, professional results for all hair types. more

ion™ Moisturizing provides powerful rehydration for dry hair. Gently cleanses ... ion™ Moisturizing provides powerful rehydration for dry hair. Gently cleanses while strengthening and conditioning dry, damaged or chemically-treated hair. Increases softness and shine, reduces breakage and gives hair a more healthy appearance. From... more

Ion LUXE Solutions are made with premium ingredients to reward hair with much-... Ion LUXE Solutions are made with premium ingredients to reward hair with much-needed luxury. The unique blend of custom oils, nutrients, and antioxidants are formulated to strengthen, protect and improve the overall health of hair. more

ion Color Defense Clarifying Shampoo features a sulfate-free formula that offe... ion Color Defense Clarifying Shampoo features a sulfate-free formula that offers deep cleansing and clarifying to remove product residue, build-up, dirt and oil, without stripping away hair color or moisture leaving hair clean, shiny and vibrant. more

ion Curl Defining Shampoo gently cleanses while building the foundation for de... ion Curl Defining Shampoo gently cleanses while building the foundation for defined, frizz-free curls for all hair types. This shampoo helps strengthen and add shine. more

ion™ Color Defense™ Sulfate-free Shampoo gently cleanses and strengthens color... ion™ Color Defense™ Sulfate-free Shampoo gently cleanses and strengthens color-treated hair while helping to increase the life of your hair color, preventing color fade and protecting hair from heat-styling and environmental damage. ChromaXtend™... more

ion Clarifying Shampoo leaves hair shiny, super clean and fresh. Deep cleansin... ion Clarifying Shampoo leaves hair shiny, super clean and fresh. Deep cleansing formula removes product residue, build-up, dirt and oil without stripping away moisture. From volumizing to smoothing, moisturizing to color-protecting, Ion shampoos,... more

ion Hard Water Shampoo helps prevent the buildup of hard and well water minera... ion Hard Water Shampoo helps prevent the buildup of hard and well water minerals. The shampoo reduces dryness and damage while adding shine and moisture. It increases manageability and helps reverse and prevent discoloration. It can be used daily... more

ion Volume Shampoo gently cleanses hair for ultimate thickness and maximum vol... ion Volume Shampoo gently cleanses hair for ultimate thickness and maximum volume and is great for all hair types. This volume shampoo leaves hair full, shiny and manageable without any build-up. From volumizing to smoothing, moisturizing to... more