Fishing Gear › Rapala › Lure

The Rapala Original Floater is the lure that started it all and is still the n... The Rapala Original Floater is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way... more

The Rapala Jigging Rap features a balanced weighted minnow profile and swims t... The Rapala Jigging Rap features a balanced weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet this bait can also be bottom bounced yo-yo... more

Swimming in tantalizing circles under the ice or in open water for suspended g... Swimming in tantalizing circles under the ice or in open water for suspended game fish the Rapala Jigging Rap® features a balanced weighted minnow profile. Single reversed hooks with center treble and eyelet this bait can also be bottom bounced... more

IGFA records confirm that these are the world s number one saltwater hard bodi... IGFA records confirm that these are the world s number one saltwater hard bodied lure. Built to take the abuse of hard-hitting fish like blues tarpon tuna and wahoo the Rapala Magnum® CountDown® is rigged saltwater tough. Metal lip welded line tie... more

Swimming in tantalizing circles under the ice or in open water for suspended g... Swimming in tantalizing circles under the ice or in open water for suspended game fish the Rapala Jigging Rap 07 Glow Tiger features a balanced weighted minnow profile. Single reversed hooks with center treble and eyelet this bait can also be bottom... more

Sinking at a consistent rate of one foot per second the Rapala CountDown® all... Sinking at a consistent rate of one foot per second the Rapala CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended at the weed tops or holding on bottom structure the CountDown® can get you to them... more

The Rapala Jigging Rap features a balanced weighted minnow profile and swims t... The Rapala Jigging Rap features a balanced weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet this bait can also be bottom bounced yo-yo... more

With the Storm Original Hot N Tot Crankbait why change something that works? W... With the Storm Original Hot N Tot Crankbait why change something that works? With the genuine metal lip classic molds and same erratic side-to-side searching action this lure is legendary for there is nothing new about this lure. There’s no reason... more

The benchmark other crankbaits are measured by the Rapala Shad Rap closely res... The benchmark other crankbaits are measured by the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa it is equally effective cast or trolled performing from ultra-slow presentations to super-fast without... more

The benchmark other crankbaits are measured by the Rapala Shad Rap closely res... The benchmark other crankbaits are measured by the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa it is equally effective cast or trolled performing from ultra-slow presentations to super-fast without... more

The benchmark other crankbaits are measured by the Rapala Shad Rap closely res... The benchmark other crankbaits are measured by the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa it is equally effective cast or trolled performing from ultra-slow presentations to super-fast without... more

Swimming in tantalizing circles under the ice or in open water for suspended g... Swimming in tantalizing circles under the ice or in open water for suspended game fish the Rapala Jigging Rap® features a balanced weighted minnow profile. Single reversed hooks with center treble and eyelet this bait can also be bottom bounced... more

The DT® (Dives-To) series of crankbaits dive fast to a preset depth and stay ... The DT® (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood this consistently perfect wood combined with carefully... more

Swimming in tantalizing circles under the ice or in open water for suspended g... Swimming in tantalizing circles under the ice or in open water for suspended game fish the Rapala Jigging Rap® features a balanced weighted minnow profile. Single reversed hooks with center treble and eyelet this bait can also be bottom bounced... more

The benchmark other crankbaits are measured by the Rapala Shad Rap closely res... The benchmark other crankbaits are measured by the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa it is equally effective cast or trolled performing from ultra-slow presentations to super-fast without... more

Swimming in tantalizing circles under the ice or in open water for suspended g... Swimming in tantalizing circles under the ice or in open water for suspended game fish the Rapala Jigging Rap® features a balanced weighted minnow profile. Single reversed hooks with center treble and eyelet this bait can also be bottom bounced... more

The ultimate baitfish shape just got a bad attitude. Observing it escape while... The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators –... more

Planted right on top of marked fish anglers can repeatedly swim this tantalizi... Planted right on top of marked fish anglers can repeatedly swim this tantalizing lure in circles right in the middle of deep or suspended gamefish. more

Swimming in tantalizing circles under the ice or in open water for suspended g... Swimming in tantalizing circles under the ice or in open water for suspended game fish the Rapala Jigging Rap® features a balanced weighted minnow profile. Single reversed hooks with center treble and eyelet this bait can also be bottom bounced... more

The benchmark other crankbaits are measured by the Shad Rap® closely resemble... The benchmark other crankbaits are measured by the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa it is equally effective cast or trolled performing from ultra-slow presentations to super fast without fail.... more