Fishing Gear › Berkley › Lure

Fish with a lure designed by pros and tournament tested to Catch More Fish wit... Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size profile and dive depth to imitate real... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

An iconic soft plastic worm The Berkley PowerBait® Power Worm features a clas... An iconic soft plastic worm The Berkley PowerBait® Power Worm features a classic ribbon-tail / curly tail worm profile and action ideal for spring summer and fall fishing. Cast the Power Worm out let it sink and slowly drag on bottom mixing in... more

An iconic soft plastic worm The Berkley PowerBait® Power Worm features a clas... An iconic soft plastic worm The Berkley PowerBait® Power Worm features a classic ribbon-tail / curly tail worm profile and action ideal for spring summer and fall fishing. Cast the Power Worm out let it sink and slowly drag on bottom mixing in... more

Berkley Powerbait Power Nymph 1 12 Pack Green Chartreuse - PBHPN1-GCH. The Ber... Berkley Powerbait Power Nymph 1 12 Pack Green Chartreuse - PBHPN1-GCH. The Berkley PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Berkley has repackaged the popular bait and branded it with its signature feat... Berkley has repackaged the popular bait and branded it with its signature feature its unique action which creates a “Flicker� that imitates a fleeing baitfish. The fold-out package features the respected dive curves created by Precision Angling.... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

An iconic soft plastic worm The Berkley PowerBait® Power Worm features a clas... An iconic soft plastic worm The Berkley PowerBait® Power Worm features a classic ribbon-tail / curly tail worm profile and action ideal for spring summer and fall fishing. Cast the Power Worm out let it sink and slowly drag on bottom mixing in... more

Fish with a lure designed by pros and tournament tested to Catch More Fish wit... Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad this fishing bait features a unique body design and impressive dive curve that... more

Berkley Fusion19 hooks are targeted to everyone from the novice to the avid an... Berkley Fusion19 hooks are targeted to everyone from the novice to the avid angler. Drop Shot hooks were designed for suspended dropshot presentations and can also be used for other applications. Each front of every package provides soft-bait... more

Gulp! Alive! baits offer the best alternative to live bait ever produced. Sinc... Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don t... more

Berkley power bait makes novice anglers good and good anglers great! Berkley s... Berkley power bait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the exclusive power bait formula. Fish love power bait so much that they hold on 18 times... more

Fish with a lure designed by pros and tournament tested to Catch More Fish wit... Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad this fishing bait features a unique body design and impressive dive curve that... more

An iconic soft plastic worm The Berkley PowerBait® Power Worm features a clas... An iconic soft plastic worm The Berkley PowerBait® Power Worm features a classic ribbon-tail / curly tail worm profile and action ideal for spring summer and fall fishing. Cast the Power Worm out let it sink and slowly drag on bottom mixing in... more

Berkley Fusion19 hooks are targeted to everyone from novice to the avid angler... Berkley Fusion19 hooks are targeted to everyone from novice to the avid angler. The Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging. Each front of every package provides soft-bait recommendations.... more

Fish with a lure designed by pros and tournament tested to Catch More Fish wit... Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size profile and dive depth to imitate real... more

An iconic soft plastic worm The Berkley PowerBait® Power Worm features a clas... An iconic soft plastic worm The Berkley PowerBait® Power Worm features a classic ribbon-tail / curly tail worm profile and action ideal for spring summer and fall fishing. Cast the Power Worm out let it sink and slowly drag on bottom mixing in... more

Fish with a lure designed by pros and tournament tested to Catch More Fish wit... Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad this fishing bait features a unique body design and impressive dive curve that... more