A Knowledge-Based Approach - ISBN: 9780230515703 See Product Details
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Description
Scholars and practitioners around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an increasingly important determinant of competitive advantage, corporate success and survival. Traditional marketing approaches have overly focused on explicit knowledge and neglected the important role of tacit knowledge, specifically in international, cross-cultural settings. This book draws on real-life examples of knowledge-based firms to reveal that knowledge-based marketing is key to obtaining a sustainable competitive advantage.
Quick Glance
ISBN: 9780230515703
Author: Florian Kohlbacher
Format: Hardcover
Publisher: Palgrave Macmillan
Published Date: December 2007
Number of Pages: 254
Fiction: N
$110.00: 110.00
Summary
Product Title: International Marketing in the Network Economy (English)
Lowest Price: $110.00
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