Fishing Gear › Rapala › Red White Lures

This heavy-duty high speed trolling lure is built for battling large predators... This heavy-duty high speed trolling lure is built for battling large predators. Translucent body internal scale pattern flash foil and distinct high-frequency rattle combine to create attraction like no other. Heavy-duty through wire construction and... more

X-Rap Magnums run perfect right out of the box no wasted time tuning. The mass... X-Rap Magnums run perfect right out of the box no wasted time tuning. The massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depththe XRMag10 to 10 feet the XRM15 to 15 feet etc. Run up to... more

With a slight exaggeration of the unique Rapala baitfish in distress swimming ... With a slight exaggeration of the unique Rapala baitfish in distress swimming action the Jointed gets the undivided attention of otherwise disinterested gamefish. This articulated or broken-back bait can be fished top-to-bottom. Swimming action at the... more

The DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in... The DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood this consistently perfect wood combined with carefully... more

This lure stays true to the original in both design and manufacturing returnin... This lure stays true to the original in both design and manufacturing returning to the basics. It boasts a natural minnow shape and rolling action ensuring success in any water. And with the added inclusion of loud rattles and premium VMC® hooks this... more

The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing t... The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet the XRM15 to 15 feet etc. Run up to 13 knots for big game fish worldwide. more

This heavy-duty high speed trolling lure is built for battling large predators... This heavy-duty high speed trolling lure is built for battling large predators. Translucent body internal scale pattern flash foil and distinct high-frequency rattle combine to create attraction like no other. Heavy-duty through wire construction and... more

The Storm Original Thunderstick features the natural shape and action of a min... The Storm Original Thunderstick features the natural shape and action of a minnow with a integrated diving lip and loud rattle. The Storm Thunderstick Jr. has an external scale pattern and 3D holographic eyes. This lure is offered in colors and... more

The adrenaline pumping X-Rap Saltwater SubWalk is designed to perform a walk-t... The adrenaline pumping X-Rap Saltwater SubWalk is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and side-to-side motion with X-Rap attitude triggers the attack instinct in fish. Slow-sinking allows a glide and... more

In the heat of summer when large fish are found on sunken islands and other bo... In the heat of summer when large fish are found on sunken islands and other bottom structures professional anglers may turn to the traditional winter lure the Rapala Jigging Rap for a chance to outfish the competition and secure a place in the winners... more

Sound heightens curiosity in fish and triggers investigation. These lures actu... Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic uniform and in tune with nature. This secret of sound combined with the legendary Rapala wobble is what make this lure so... more

The adrenaline pumping X-Rap Saltwater SubWalk is designed to perform a walk-t... The adrenaline pumping X-Rap Saltwater SubWalk is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and side-to-side motion with X-Rap attitude triggers the attack instinct in fish. Slow-sinking allows a glide and... more

Designed for extreme casting distances in the most demanding conditions the X-... Designed for extreme casting distances in the most demanding conditions the X-Rap Long-Cast is built heavy and tough to target large aggressive saltwater predators. Fished with a fast steady retrieve results in a strong rolling and wobbling action with... more

Designed for extreme casting distances in the most demanding conditions the X-... Designed for extreme casting distances in the most demanding conditions the X-Rap Long-Cast is built heavy and tough to target large aggressive saltwater predators. Fished with a fast steady retrieve results in a strong rolling and wobbling action with... more

The Rapala X-Rap Magnum Spotted Minnow runs perfectly right out of the box no ... The Rapala X-Rap Magnum Spotted Minnow runs perfectly right out of the box no wasted time tuning. The massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dive to its preset depth the X-Rap Magnum 10 to 10 feet... more

IGFA records confirm that these are the world s number one saltwater hard bodi... IGFA records confirm that these are the world s number one saltwater hard bodied lure. More World Record fish have been caught with Rapalas than any other lure. Magnums® are Your Best Shot At A World Record. more

The Rapala Skitter V 10 Bone Chartreuse topwater bait features an exclusive de... The Rapala Skitter V 10 Bone Chartreuse topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod ending with a... more

Submerged slightly below the surface the Walk-The-Dog technique can be utilize... Submerged slightly below the surface the Walk-The-Dog technique can be utilized by anglers in any location and at any time making it an exceptionally efficient method. Even in choppy or windy water conditions the SubWalk prevails with its distinctive... more

Why change something that works? With the genuine metal lip classic molds and ... Why change something that works? With the genuine metal lip classic molds and the same erratic side-to-side searching action this Storm Original Hot ‘N Tot lure is legendary for there is nothing new about this lure. There’s no reason there should... more

The X-Rap Magnums are designed to run flawlessly straight out of the package w... The X-Rap Magnums are designed to run flawlessly straight out of the package without any need for adjusting. Thanks to its sizable diving-lip the X-Rap Magnums can dive to great depths on their own without any hindrance to their movement. Each lure is... more