Fishing Gear › Berkley › Red White Lures

Whether you are a weekend warrior or a seasoned pro the Berkley Frittside cran... Whether you are a weekend warrior or a seasoned pro the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of species and... more

Whether you are a weekend warrior or a seasoned pro the Berkley Clickin’ Fri... Whether you are a weekend warrior or a seasoned pro the Berkley Clickin’ Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of... more

Fish with a lure designed for exaggerated action with the Berkley Flicker Shad... Fish with a lure designed for exaggerated action with the Berkley Flicker Shad Jointed fishing lure. This crank bait is ideal for all-purpose trolling providing maximum rattle and roll action with jointed construction. With a size profile and dive... more

Whether you are a weekend warrior or a seasoned pro the Berkley Frittside cran... Whether you are a weekend warrior or a seasoned pro the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of species and... more

Fish with a lure designed for exaggerated action with the Berkley Flicker Shad... Fish with a lure designed for exaggerated action with the Berkley Flicker Shad Jointed fishing lure. This crank bait is ideal for all-purpose trolling providing maximum rattle and roll action with jointed construction. With a size profile and dive... more

Whether you are a weekend warrior or a seasoned pro the Berkley Cane Walker to... Whether you are a weekend warrior or a seasoned pro the Berkley Cane Walker top water lure is designed for calling fish up or for situations with a slight chop. Featuring a slightly cupped face this lure throws water in all directions. With a loud... more

Combining traditional balsa-like action with extremely durable plastic constru... Combining traditional balsa-like action with extremely durable plastic construction the Berkley Hit Stick Saltwater is a must-have for any saltwater angler s tackle box. The integrated FlashDisc allows the hit stick to perform like a balsa wood bait... more

Whether you are a weekend warrior or a seasoned pro the Berkley Clickin’ Fri... Whether you are a weekend warrior or a seasoned pro the Berkley Clickin’ Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of... more

Whether you are a weekend warrior or a seasoned pro the Berkley Frittside cran... Whether you are a weekend warrior or a seasoned pro the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of species and... more

Fish with a lure designed by pros and tournament tested to Catch More Fish wit... Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size profile and dive depth to imitate real... more

Fish with a lure designed by pros and tournament tested to Catch More Fish wit... Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Minnow. Designed with the same strict standards as the Flicker Shad this fishing bait features a unique body design and impressive dive curve that gets... more

Designed with a team of pro anglers and hard bait legend David Fritts the Bad ... Designed with a team of pro anglers and hard bait legend David Fritts the Bad Shad is the dream fishing bait for all kinds of anglers. A premier casting shad these hard plastic fishing lures capture the essence and action of handcrafted wooden baits... more

Whether casting for bass or trolling for walleye the Berkley Money Badger will... Whether casting for bass or trolling for walleye the Berkley Money Badger will Catch More Fish and cash more checks! With a hybrid baitfish-crayfish design these lures are compact and aggressive delivering rod shaking tail thumping action. Featuring a... more

Fish with a lure designed by world-class bait engineers and hard bait legend a... Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley SquareBull. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more

Whether you are a weekend warrior or a seasoned pro the Berkley Clickin’ Fri... Whether you are a weekend warrior or a seasoned pro the Berkley Clickin’ Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of... more

Whether you are a weekend warrior or a seasoned pro the Berkley Frittside cran... Whether you are a weekend warrior or a seasoned pro the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of species and... more

Fish with a lure designed by world-class bait engineers and hard bait legend a... Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Warpig. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more

Fish with a lure designed to target shallower fish with the Berkley Flicker Sh... Fish with a lure designed to target shallower fish with the Berkley Flicker Shallow Shad. This crank bait is ideal for shallow-running casting and trolling providing maximum rattle and roll action. With a size profile and dive depth to imitate real... more

Whether you are a weekend warrior or a seasoned pro the Berkley Frittside cran... Whether you are a weekend warrior or a seasoned pro the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of species and... more

Fish with a lure designed by pros and tournament tested to Catch More Fish wit... Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size profile and dive depth to imitate real... more