Herring

Whether you are a weekend warrior or a seasoned pro the Berkley Frittside cran... Whether you are a weekend warrior or a seasoned pro the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of species and... more

Fish with a lure designed by world-class bait engineers and hard bait legend a... Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Dredger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more

The new Berkley Slobberknocker features an innovative through-head design that... The new Berkley Slobberknocker features an innovative through-head design that is completely unique to other bladed jigs making it the ultimate solution when it comes to fishing bladed jigs. After countless hours spent testing on and off the water... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Whether you are a weekend warrior or a seasoned pro the Berkley Frittside cran... Whether you are a weekend warrior or a seasoned pro the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of species and... more

Fish with a lure designed by world-class bait engineers and hard bait legend a... Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Dredger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more

Fish with a lure designed by world-class bait engineers and hard bait legend a... Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Dredger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more

Fish with a lure designed by world-class bait engineers and hard bait legend a... Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Dredger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more

Fish with a lure designed by world-class bait engineers and hard bait legend a... Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Dredger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more

Whether you are a weekend warrior or a seasoned pro the Berkley Choppo top wat... Whether you are a weekend warrior or a seasoned pro the Berkley Choppo top water lure is easy to use and designed to be fished around all types of shallow cover in calm to choppy conditions. Featuring a durable cupped propeller tail with enhanced... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Whether you are a weekend warrior or a seasoned pro the Berkley Frittside cran... Whether you are a weekend warrior or a seasoned pro the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of species and... more

The new Berkley Slobberknocker features an innovative through-head design that... The new Berkley Slobberknocker features an innovative through-head design that is completely unique to other bladed jigs making it the ultimate solution when it comes to fishing bladed jigs. After countless hours spent testing on and off the water... more

Whether you are a weekend warrior or a seasoned pro the Berkley Frittside cran... Whether you are a weekend warrior or a seasoned pro the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile these lures mimic a variety of species and... more

Fish with a lure designed by world-class bait engineers and hard bait legend a... Fish with a lure designed by world-class bait engineers and hard bait legend and expert David Fritts with the Berkley Dredger. This dream hard bait captures the essence and action of artfully handcrafted wooden baits in a synthetic design delivering... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more