Business & Economics Books

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The 22 Immutable Laws of Branding: How to Bui...

Two marketing experts present a comprehensive guide to building a product into... Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a... more

as low as $18.99 $14.24

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The 22 Immutable Laws of Branding eBook

Buy The 22 Immutable Laws of Branding by Al Ries, Laura Ries and Read this Boo... Buy The 22 Immutable Laws of Branding by Al Ries, Laura Ries and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 4 Million Titles! more

as low as $10.99

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The 22 Immutable Laws of Marketing: Violate T...

The world-renowned marketing consultants and bestselling authors of Positionin... The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. more

as low as $15.99 $4.99

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The 22 Immutable Laws of Marketing eBook

Buy The 22 Immutable Laws of Marketing by Al Ries, Jack Trout and Read this Bo... Buy The 22 Immutable Laws of Marketing by Al Ries, Jack Trout and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 4 Million Titles! more

as low as $11.99

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18 Immutable Laws of Corporate Reputation : C...

Identifies typical areas of vulnerability that threaten any company's image, o... Identifies typical areas of vulnerability that threaten any company's image, offering guidelines on how to create or build on a system for reputation management, use the Internet as a tool to control perceptions, and strike a compromise between... more

as low as $26.00 $4.99

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