Business & Economics Books › Emotional Branding New Paradigm Connecting Brands People

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition... CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Emotional Branding : The New Paradigm for Connecting Brands to People Emotional Branding : The New Paradigm for Connecting Brands to People more

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition... CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Our books are pre-loved which means they have been read before. We carefully c... Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition... CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Today it s more important than ever to learn how to start branding yourself on... Today it s more important than ever to learn how to start branding yourself online. Over 1 billion names are googled every single day - so unless you live in a cave someone has looked you up. What people find out about you online determines big... more

Emotional impulses heavily influence the behavior of customers. Sensory market... Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers thus yielding a positive response towards the brand. It has a strong influence not only on the... more

Today s hottest business concept meets the realities of the modern workplace. ... Today s hottest business concept meets the realities of the modern workplace. U R a Brand! delivers 10 key personal brand strategies that aren t taught in business school--or anywhere else. Like a personal branding coach right by your side Catherine... more

Today s hottest business concept meets the realities of the modern workplace. ... Today s hottest business concept meets the realities of the modern workplace. U R a Brand! delivers 10 key personal brand strategies that aren t taught in business school or anywhere else. Like a personal branding coach right by your side Catherine... more

9780130388537. Pre-Owned: Good condition. Paperback. 7th edition. Pages: 320. ... 9780130388537. Pre-Owned: Good condition. Paperback. 7th edition. Pages: 320. 320 p. Intended for college/higher education audience. Products aren t alone in benefiting from branding. People can benefit too. Branding strategies help professionals get... more

For every banker who wants to get off the commodity hamster wheel this first-o... For every banker who wants to get off the commodity hamster wheel this first-of-its-kind book on bank marketing and branding shows the way. It s filled with guidance on building a value-driven brand by working through all departments in the bank. Not... more

In this book leading branding researcher Brian D. Till brings together the 51 ... In this book leading branding researcher Brian D. Till brings together the 51 absolutely crucial facts and insights you must know to successfully manage and build brands in any industry or market environment. The Truth About Creating Brands People Love... more

The chief branding officer of Red Antler explains how new brands like Casper a... The chief branding officer of Red Antler explains how new brands like Casper and Allbirds build devoted fan followings right out of the gate. CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover... more

How important is your brand? According to industry experts it s one the key de... How important is your brand? According to industry experts it s one the key determinants of how successful your company will be how much repeat business you ll get and how likely people are to refer others to you. In this practical business-building... more

In her book Bernadette Martin the Storytelling Sage expertly fuses personal br... In her book Bernadette Martin the Storytelling Sage expertly fuses personal branding with storytelling to help people and corporations access their most compelling stories to strengthen their brands. -- William Arruda President Reach Personal Branding... more

Robin Ryan s groundbreaking new book is designed to help readers take advantag... Robin Ryan s groundbreaking new book is designed to help readers take advantage of a paradigm shift in the workplace. Instead of hiring or promoting generally qualified people and improving their weaknesses companies are now looking for workers who... more

Blending theory with practical examples from companies such as British Airways... Blending theory with practical examples from companies such as British Airways and Hewlett-Packard this book details the four principles of the engagement paradigm of management: widening the circle of involvement connecting people to each other and... more