Business & Economics Books › Sean Smyth Groupon Marketing Manager

The book blends the art of marketing (implementing programs to attain and reta... The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets customer behaviour et cetera) to provide insight for marketing managers about how to... more

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition... CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition... CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Our books are pre-loved which means they have been read before. We carefully c... Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Proven strategies that make sure your marketing message stands out from the re... Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5 000 marketing messages per day so it s more important than ever to create the most effective marketing and advertising... more

Marketing is one of the primary aspects of business management. It is intended... Marketing is one of the primary aspects of business management. It is intended to create a new customer base as well as retain and satisfy it. It includes advertising distribution and selling. Public relations refer to the management of the spread of... more

The book s integrated approach makes it an excellent resource not only for mar... The book s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers. more

Expert guidance on information management for optimum customer intelligence pr... Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management this book helps you understand the basics of information management how to design and launch customer... more

CONDITION – USED: Books sold are in GOOD or better condition. Good Condit... CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

CONDITION – USED: Books sold are in GOOD or better condition. Good Condit... CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition... CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Manager s Guide to Competitive Marketing Strategies Manager s Guide to Competitive Marketing Strategies more

In this new book Philip Kotler redefines marketing concepts from A to Z highli... In this new book Philip Kotler redefines marketing concepts from A to Z highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotlers distinguished forty-year career in... more

Cases in Advertising and Marketing Management offers readers whether new manag... Cases in Advertising and Marketing Management offers readers whether new managers or students opportunities to practice their abilities on realistic business situations. The authors a professor of advertising and an agency executive draw on their... more

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition... CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Our books are pre-loved which means they have been read before. We carefully c... Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Direct Marketing in Practice is a practical manual for all managers and market... Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: - Plan a direct marketing campaign - Integrate new technology... more

Without a doubt new technologies and notably the Internet have had a profound ... Without a doubt new technologies and notably the Internet have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean... more

Without a doubt new technologies and notably the Internet have had a profound ... Without a doubt new technologies and notably the Internet have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn t mean however... more

More than two millennia ago the famous Chinese general Sun Tzu wrote the class... More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy The Art of War. Now in a new edition of Sun Tzu and the Art of Business Mark McNeilly shows how Sun Tzu s strategic principles can be applied to... more