Despite Slow Economy Traffic Increases 11 percent compared to Black Friday 2007
Los Angeles, Calif., Nov. 29, 2008 - PriceGrabber.com®, a part of Experian, today revealed that economic conditions motivate value-driven consumers which lead to an 11 percent increase in traffic year-over-year on Black Friday. Data from PriceGrabber.com shows that online consumers are taking advantage of promotions on popular electronics including: LCD and Plasma TV’s, Blu-Ray Disc Players, Digital SLR Cameras, Laptops, and Video Game Consoles.
"Prior to the Black Friday weekend, 71 percent of shoppers intended to spend less money this holiday season compared to last year and 66 percent planned to give practical gifts, said Ron LaPierre, president of PriceGrabber.com. Thanksgiving and Black Friday traffic shows that value drives consumer spending. Consumers are responding to aggressive promotions and price drops on popular electronics."
Top 10 Categories and Percent Growth over Black Friday 2007
- Women's Boots - 203%
- Watches - 202%
- Blu-ray/HD-DVD Players - 147%
- Women's Sleep & Lounge Wear - 415%
- Games & Puzzles - 151%
- Women's Jackets - 110%
- Music - 96%
- Headphones - 103%
- Women’s Dresses - 107%
- Women's Casual Shoes - 143%
Most popular products on Black Friday
- Nintendo Wii Console
- Ugg Australia 'Classic Short' Boot
- Sony BDP-S350 1080p Blu-Ray Disc Player
- Samsung LN52A650 52" LCD TV
- Nintendo Wii Fit
- Panasonic TH-42PX80U 42" Plasma TV
- Sennheiser HD 555 Headphones
- Canon EOS Rebel XSi Black SLR Digital Camera Kit
- Acer Aspire One AOA110-1295 Notebook
- Canon PowerShot A590 IS Black Digital Camera
PriceGrabber.com helps shoppers find the right product from the right seller at the lowest price. PriceGrabber.com recently launched the free shipping site http://FreeShipping.PriceGrabber.com to provide consumers with free shipping offers on almost 6 million products from more than 1,000 retailers.
PriceGrabber.com will continue to track online shopping trends and pull product information for Cyber Monday. To search and compare information on millions of unique products and services from thousands of retailers and sellers, visit www.pricegrabber.com.
PriceGrabber.com, part of Experian InteractiveSM, has established itself as one of the most trusted and effective online comparison shopping services, allowing approximately 26 million consumers each month to search and compare information that enables them to find the right product from the right retailer at the best price. Through continued innovation and a consistent focus on providing the best comparison shopping experience on the Internet, PriceGrabber.com provides savvy shoppers access to millions of unique products and services from thousands of retailers and sellers in 25 product channels. The company also powers comparison shopping functionality for a network of leading Internet sites, including MSN Shopping, AOL Shopping, About.com, iVillage, Comcast and CNET. The company offers comparison shopping in English (at http://www.pricegrabber.com), Spanish (at http://www.preciomania.com) and Portuguese (at http://www.precomania.com) as well as international sites in Canada and the United Kingdom.
PriceGrabber.com is headquartered in Los Angeles, Calif. PriceGrabber is a registered trademark, and PriceGrabber.com and BottomLinePrice™ are trademarks of PriceGrabber.com, Inc., a Delaware corporation. Other trademarks or registered trademarks are the property of their respective owners.
Experian® is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
For more information, visit www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.
For more information, please contact:
1 323 601 1223
Bite Communications for PriceGrabber.com
1 415 365 0397